Pepsi – music in the streets with Janelle Monae

Most street performers in New York City take to the parks or subway with their instruments—vocal or otherwise—expecting little more than pocket change and maybe some applause in exchange for a display of their often incredible talents. So imagine the delight of the musical duo the Drumatics earlier this summer when the twosome was performing Janelle Monáe’s “Dance Apocalyptic” in Brooklyn’s McCarren Park and was joined by the Electric Lady herself. More priceless than a whole cap full of Washingtons.

The petite performer joined forces with Pepsi to spread summer love (the Brooklyn way) by surprising fans with an impromptu performance while hidden cameras were rolling. 

Production team

  • Agency: Alldayeveryday
  • Director: Jake Sumner
  • Production: Andrew Runkle, Tom de Jong
  • Client: Pepsi