Documentary Integrity. Strategic Results.
Branded
Campaigns, commercials and social series written-first and built for the channel where they live. From one-off spots to scalable formats, we develop the concept, write the structure, cast, produce and version at scale. Research-led, AI accelerates, humans decide.
Originals
Our independent documentaries are the ultimate proof of our developmental power. Built on months of investigation and strategic content choices, these films influence policy and reach global audiences. We master the complex so you don’t have to.
Selected work
Cinetree | Je aandacht verdient aandacht
KWF | Every day counts
AI AT WORK | Documentary series
BrandMR | The Silence Before Justice
Why your Market Position is at risk of becoming background noise.
“Pretty pictures” are now a commodity
AI and mobile tech have made high-end visuals free. When everyone can produce “cinematic” content with a prompt, the camera is no longer a differentiator. In a world of infinite, empty media, your production value isn’t your moat. In a crowded market, your real differentiator is Substance.
Trust is the only currency that scales.
You can pay for the feed, but you have to earn the mind and the heart. Without substance, your narrative is purely performative. It hits the scroll but misses the mission. You aren’t building a brand, you’re just funding the noise.
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Legal trouble doesn’t tap you on the shoulder. It breaks in. Quietly or all at once. A contract that twists, a promise ignored, a line crossed. And in that moment, everyone moves differently: freeze, push back, disappear.
After countless conversations with lawyers and an archive of lived experiences, we shaped a film that lives in that tense, fragile space before you act.
Built from genuine words, layered visuals and the truth between them.
Made for @brandmr.nl
In collaboration with @team5pm
Concept: @susanneopstal and @tom_jong_
Director: @susanneopstal
Producer: @martinecoehorst
DoP: @nielslokhorst1999
Photography: @margaritakouvatsou
Editor: @aronvanblooijs
Composer: @eren.onsoy
SFX & Mix: @most.amsterdam
VFX: @nielslokhorst1999
Archive & licensing: @martinecoehorst @tom_jong_
Gaffer: @laurens_witte
AC: @max_van_de_pol
Casting: @medianauts.amsterdam
Legal trouble doesn’t tap you on the shoulder. It breaks in. Quietly or all at once. A contract that twists, a promise ignored, a line crossed. And in that moment, everyone moves differently: freeze, push back, disappear.
After countless conversations with lawyers and an archive of lived experiences, we shaped a film that lives in that tense, fragile space before you act.
Built from genuine words, layered visuals and the truth between them.
Made for @brandmr.nl
In collaboration with @team5pm
Concept: @susanneopstal and @tom_jong_
Director: @susanneopstal
Producer: @martinecoehorst
DoP: @nielslokhorst1999
Photography: @margaritakouvatsou
Editor: @aronvanblooijs
Composer: @eren.onsoy
SFX & Mix: @most.amsterdam
VFX: @nielslokhorst1999
Archive & licensing: @martinecoehorst @tom_jong_
Gaffer: @laurens_witte
AC: @max_van_de_pol
Casting: @medianauts.amsterdam
“It’s on my mind all day.”
A quote from a real BrandMR client. One of many that formed the backbone of this film.
Legal trouble doesn’t always start in a courtroom. It starts with a line crossed, a call unanswered, a moment where everything shifts. And everyone reacts differently: freeze, fight or flight.
After speaking with dozens of lawyers and reviewing hundreds of cases, we developed a film that captures that raw uncertain space before you take a stand.
Built from real stories, real quotes and layered visual material: archive, social, filmed and found that this campaign honours the messy moment before clarity.
Made for @brandmr.nl
In collaboration with @team5pm
Concept: @susanneopstal and @tom_jong_
Director: @susanneopstal
Producer: @martinecoehorst
DoP: @nielslokhorst1999
Photography: @margaritakouvatsou
Editor: @aronvanblooijs
Composer: @eren.onsoy
SFX & Mix: @most.amsterdam
VFX: @nielslokhorst1999
Archive & licensing: @martinecoehorst @tom_jong_
Gaffer: @laurens_witte
AC: @max_van_de_pol
Casting: @medianauts.amsterdam
Lung cancer is still one of the deadliest cancers, often discovered too late, when treatment is harder and options are limited.
Colin is working to change that. His research focuses on smarter diagnostics using AI for earlier detection, aiming to spot tumors at a stage when action can make all the difference.
Because timing isn’t just crucial. It’s life-saving.
📸 Stills from the third film in the KWF series Samen Sneller.
Told with care | because some stories need to be told
Pancreatic cancer is one of the most aggressive forms of cancer.
Marc is researching how robotic surgery can make treatment more precise — and give patients a better chance.
📸 Stills from the second film in the KWF series Samen Sneller.
Told with care — because some stories need to be told.
