Medianauts

Coming soon

 

In development

We are currently writing/developing two long-form projects. Unfortunately, we can’t disclose more at the moment. But we will let you know as soon as we can!

 

In production

What if crypto became a legal tender? In El Salvador this became a reality. The country known for its gang-violence and one of the poorest countries in the world, took a huge gamble. In September 2021, The president, and crypto-fan, Nayib Bukele told the world that El Salvador would legalize crypto as a tender. How did it go? And does it work?

 

Multi media campaign

United Ukrainian Ballet company |

Client: SENF
Campaign: United Ukrainian Ballet Company

 

Concept:

The United Ukrainian Ballet Foundation, founded in the Netherlands, consists of more than 65 dancers from the national theaters of Kiev and Kharkov, among others, who have fled their country due to the war. Each dancer has his/her own story of how they reached safety to join the company. The dancers’ personal journeys and their homeland, and the urgency of the ongoing crisis, resonate powerfully with Giselle’s timeless themes of love, betrayal, death and grace. Alexei Ratmansky, one of the greatest choreographers of his generation and a native of Ukraine himself, will dedicate his time in the coming months to join the company and create his new interpretation of Giselle especially for the company.

 

Approach:

We’ve produced several assets for SENF. Including a international commercials (TVC), photo series and a few in-dept reportage.

 

Production team

Credits:
Concept: Tom de Jong
Director: Tom de Jong
Producer: Tom de Jong, Kimberly ten Tuijnte
DOP: Tijl Bluijs
Camera: Remco Hoogenboom
Photo: Harrison May
Production assistant: Martine Coehorst
Editor: Remco Hoogenboom

Brandfilm / commercial

DPG media | Elke vrouw heeft haar eigen verhaal

Client: Margriet, Libelle, Flow, Flair, Nouveau, Tina
Campaign: Elke vrouw heeft haar eigen verhaal
Agency: DPG media / magazines

Concept:

Every woman has her own story, and that story is unique in its own ways. DPG tells those stories. Because those stories are worth telling. Wherever you come from, and whoever you are.

 

The women have their ‘voice’, but together they also form a single force. The video is about their lives, experiences, interests and what excites them, they are powerful, as young and as old as they are. Proud and standing for who they are, even though they are different, there are always similarities.

 

Approach:

Together with the fantastic Susanne Opstal, we’ve been able to find and tell the message DPG Media wanted to tell. This was an intimate collaboration with the creative executives of the marketing and magazine departments. Our producers where able to produce this video with strict deadlines and limited time. By being inventive and creative we were able to pull this production off with only one day of filming, 14 woman and 3 locations. Yes, you read that right, there were only 3 locations in total! Talk about the power of production and storytelling!

 

Production team

Director: Susanne Opstal
Concept: Tom de Jong, Susanne Opstal
Production: Kimberly ten Tuijnte & Tom de Jong
DOP: Stefan Jansen
Sound: Robin Kalsbeek
Gaffer: Wiegert de Vries
Bestboy: Pramesh Sewgobind
Production assistant: Martine Coehorst
Edit: Remco Hoogenboom
Copy: Maarten van Kempen
Grading: Bram Baas
VO: Roos de Kok
Music: Amplifeye
Photo & Runner: Merel Wissenburg

Commercial

Trees for All | Green Friday

Client: Trees for All
Campaign: Maak van Black Friday, Green Friday!

Concept:

On Green Friday Trees for all makes a statement against Black Friday: the day with the most extreme discounts and deals of the year. Black Friday greatly encourages impulsive buying and overconsumption in a world where we should actually buy and consume less.

Trees for All believes that Black Friday can and must be done differently. That’s why they introduced Green Friday! On Green Friday Trees for All encourages businesses and consumers to invest in a green planet, instead participating in Black Friday. How? By buying and selling sustainable and second-hand products. By repairing or recycling items. And by giving something back to the earth: planting trees in the Green Friday Forest!

 

Approach:

First time working with a very special client. Trees for All has been our CO2-compensation partner from the very beginning! Together we looked at the possibilities and goal for this video-campaign. Medianauts had the opportunity to write and produce the concept and worked closely with the creative and marketing team of Trees for All. Deciding on tone-of-voice, design and so much more. We love a good message and are very happy with the result!

 

Production team

Director: Tom de Jong
Concept: Tom de Jong, Elaine Fleur, Annelotte Matser
Production: Kimberly ten Tuijnte & Tom de Jong
Camera: Remco Hoogenboom
Sound: Remco Hoogenboom
Graphics: Gevorg Vardanyan
Edit: Reverze Films
Copy: Tom de Jong, Trees for All
VO: Marvin Dee
Talent: Sanne Vogel
Photo: Gabby Louwhof

Commercial

ABN AMRO | The same ambition deserves the same podium

Client: ABN AMRO
Campaign: The same ambition, deserves the same podium.
Agency: DPG Media

Format:

Equality is in sports has not reached its full potential yet. In the case of Wheelchair tennis, it will only really gain momentum in terms of exposure and popularity if we no longer give wheelchair tennis players a “separate status”. That is precisely the strength of the ABN AMRO WTT. Because there, the able-bodied and disabled tennis players with the same ambition, get the same podium.

 

Approach:

We had some very strict productional deadlines and therefore our team had to dig deep into our productional and creative expertise to create & produce this concept, video, and photo-series. The message is important and had to be authentic, credible, and impactful. With the use of interviews and archive-footage we managed to tell the whole story. The incredible cinematography brought it all together.

 

Credits:
Concept: Tom de Jong, Bram Koopman, Astara Bakker
Director: Bram Koopman
Production: Tom de Jong
Jr Producer: Kimberly ten Tuijnte
DOP: Stefan Jansen
Focus pull: Michiel Plasmans
AC: Remco Hoogenboom
Sound: Robin Kalsbeek
Gaffer: Thijs Besteman
Bestboy: Ravi Breukers
Production assistant: Martine Coehorst
Editor: Aron van Blooijs
Grading: Bram Baas
Music: Amplifeye
Photo: Mark Engelen

Commercial

Albert Heijn | Beter eten

Client: Albert Heijn
Campaign: Beter eten
Agency: DPG media

Format:

Food for thought: you can’t tell everything, even if you want your viewers to know all there is to know. In this case we wanted to tell the viewer stories about sustainability. By focusing on the smallest part of the chain, we were able to tell at least 1 story in its whole capacity. The tiny stories about sunlight or morning mist are used as a metaphor, enabling us to tell the story about sustainable farming.

To make this concept into a recognizable and repeatable format, we’ve added format-elements and created a video-structure that can be placed on all future topics.

 

Approach:

We’ve been asked to create a format for a multi episode, (possible) multi seasonal video & photo campaign. We’ve first decided, together with the DPG creative team, what the practical and creative options were. Together we developed a pitch-deck, including a first script. We found and created the right tone, vibe, cinematography, and copy, that first the Albert Heijn brand. By emphasizing the natural elements and reducing too much factual information, we were able to produce this successful series.

 

Production team

Credits:
Concept: Huub Haarhuis & Tom de Jong
Director: Bram Koopman
Head of production: Ellis Clay
DOP: Stefan Jansen
Sound: Robin Kalsbeek
Gaffer: Wiegert de Vries
Production assistant: Kimberly ten Tuijnte
Edit: Remco Hoogenboom, Gijs Lindeburg
Copy: Tom de Jong
Art: Bulder Producties
Music / sound design: Amplifeye
Grading: Bram Baas
Photo: Jaap Beyleveld, Remy Sapuletej

Commercial

Remastered

Client: Remastered
Titel: Remastered commercial
Agency: SENF

 

Concept:

The Old Dutch Masters edited by the New Dutch Masters. Remastered has created a new world. A world in which you are taken in the interactive experience of the wonderful figures of Jeroen Bosch, in which you are immersed in the colorful scenes of Van Gogh and in which you can dance to the beat of Mondrian’s “Victory Boogie Woogie”.

Approach:

We wanted to create a special mood for this commercial. We believe that the viewer needs to get a little touch of this incredible experience and yet don’t get too much. They need to be curious and inspired to go and check it out themselves.

 

Production team

Credits:
Production: Tom de Jong
Concept: Tom de Jong, Willem Beelaerts van Blokland
DOP: Matthijs Los
Edit: Underscore
Photo: Jaap van Beyleveld

Videoclip

100 keer | Suzan en Freek

Client: Reverze Films, Sony Music
Titel: 100 keer | Suzan en Freek
Prod company: Reverze Films

 

Concept:

The song tells the story of young lovers and their first steps towards expressing their feelings. It’s an uplifting and playful pop-song with a thin, yet relatable storyline. The duo singers are seen on a date and the aftermath. Will they see each other again?

Approach:

One day, 4 locations and a motivated crew, let’s go! We wanted to show the duo singers in a separate setting and together. Only that way we could tell the love story. Next to that Sony invited the famous Dutch influencer group “De Bankzitters” to give the comedic vibe an extra push. Our friends from Reverzefilms insisted to get a nice car scene, so we did.

 

Production team

Credits:

Prod. Company: ReverzeFilms
Director: Sander Janssen
Producer: Tom de Jong
Concept: ReverzeFilms, Tom de Jong
DOP: Stefan Jansen
AC: Noud Wellink
Gaffer: Wiegert de Vries
Production assistant: Merel van Rij
Edit: ReverzeFilms
Grading: Koert van der Ploeg
Visagie: Romy van Koert
Styling: Lieve Heuvelmans styling
Runner: Reece de Wit

Mini documentary series

Tempur | The deep sleep effect

Client: Tempur
Campaign: Het diepe slaap effect
Agency: GroupM | DPG media

 

Format:

Everybody loves a good night of sleep. You wake up and you feel energized and ready for another day. In this mini documentary series, we investigated how to get that necessary deep sleep and we answered questions such as: What effect does it have on your body to feel ‘weightless’. How do you stop tossing and turning, therefore sleep bad? “het diepe slaap effect” is an infotainment format series with a scientific character. Showing the ‘thought leadership’ of Tempur while entertaining and informing the viewer.

 

Approach:

This was a typical high-research, high-casting project. In order to develop this format, we needed to know a lot about sleeping, sleeping behavior and sleeping disorders. With this information we’ve deducted the “must-tell” parts and together with the tight productional frames, were able create the format.

 

Production team

Credits:
Concept: Tom de Jong + Astara Bakker
Director: Duco Coops
Producer: Ellis Clay
Research: Diana Hommes, Tom de Jong
Production assistant: Martine Coehorst
Editor: Aron van Blooijs
Host: Sander de Kramer