That one moment, the moment that stays with you. The moment you’ve worked hard for, saved for, or trained endlessly to achieve. That one moment, when it feels like time stands still, as everything falls into place.
In this commercial, we capture exactly that moment – the 1 recognizable, spectacular second where it all comes together, representing the dedication and hard work that led up to it.
But that moment wouldn’t exist without the skilled professionals who work every day in Tricorp uniforms. They are the ones who ensure everything runs smoothly, preparing each detail to perfection, so that the big moment can happen.
Because for Tricorp, it’s not just about the final result; it’s about “the moments that come before”. The early mornings when the work begins, the steps taken to create something remarkable. At Tricorp, “the moment before the moment” is what truly matters.
And that’s what makes all the difference.
Approach
With the concept “The Moment Before the Moment”, we didn’t just create a commercial; we developed an entire format. The structure, story, and visual elements have all been carefully aligned with the core values of Tricorp. The goal? To shift the focus from that single, big moment to the people and the hard work that lead up to it.
It’s a tribute to the dedication, preparation, and effort that make those moments possible, reflecting the true spirit of Tricorp.
It was an highly technical production with super-slowmotion, pyro and stunt. A production like no other!
Production team
Client: Tricorp
Executive Creative Director: Tom de Jong
Director: Arjen Schotel
Assistent Director: Robin Bruinsma
Executive Producer: Itai Verhoeckx
Producer: Isabelle van Ende
Production Manager: Dalila Morais
Production Manager: Martine Coehorst
1st AD: Fabian van der Hulst
2nd AD: Kenneth Okorly
DOP: Sjors Mosman
1st AC: Paco Kumar
Gaffer: Willem van Eerden
Gaffer: Bram van Woudenberg
Best Boy: Aaron Tschanz
Electrician: Derek Hennik
Electrician: Tim Schram
Electrician: Ciro Naastepad
VTR: Paul Mastora
Stylist: Esmee Croqué
Styling Assistant: Esmee Mastrigt
MUAH: Magdalena Kielb
Stunt Coordinator: Simon van Lammeren
Crane Grip: Jeroen de Haan
Pyro: vlammen.com
BTS: Bob Eijck
Catering: Banijay Studio
Studio Manager: Banijay Studio
Artist: Ray Fuego
Artist: Steven
Artist: Andrea Alvarez
Casting agency: Dynamic Casting
Casting Agency: Icasting
Voice over: Jonathan Joseph
Grading: Bram Baas
Editor: Dylan Connor Haigh
VFX: Timo Aaldriks
Sound & music: Sixfeethigh
Photo: Oakfield Media
