Albert Heijn | 3 ep documentary series

Sustainability isn’t just a big story—it’s a collection of thousands of small ones. For this Albert Heijn documentary series, we developed a concept that doesn’t just explain sustainability but makes people want to understand it.

Rather than overwhelming viewers with facts, we bring them into the story through the smallest details—the morning mist over a field, the first rays of sunlight on a greenhouse, the richness of the soil. These moments aren’t just beautiful; they serve as powerful metaphors for the bigger picture of sustainable farming and responsible food production.

By focusing on engagement before information, we create a story that resonates and sticks. To make this impact last, we designed a repeatable format, allowing each episode to explore a new angle while maintaining a strong, recognizable structure. Because sustainability isn’t a single conversation—it’s a story that needs to be told again and again, in a way that truly connects.

Approach

With immovable deadlines, we knew there was no room for error. Every aspect of this production—from concept development to final delivery—had to be executed with speed, precision, and creativity. Our team tapped into its deep expertise to not just meet the deadline, but to craft a campaign that delivers real impact for a stage, online & broadcast.

For this project, authenticity was non-negotiable. The message had to feel genuine, credible, and compelling to the audience. Through a sharp editorial approach, we combined exclusive interviews with meticulously curated archive footage, ensuring the storytelling was cohesive and emotionally resonant.

But great storytelling is nothing without world-class execution. Our cinematography elevated the narrative, creating a visually powerful, premium production that stands out—whether on broadcast, digital, or social platforms.

Production team

Client: Albert Heijn
Agency: DPG Brandstudio
Concept: Huub Haarhuis & Tom de Jong
Director: Bram Koopman
Head of production: Ellis Clay
DOP: Stefan Jansen
Sound: Robin Kalsbeek
Gaffer: Wiegert de Vries
Production assistant: Kimberly ten Tuijnte
Edit: Remco Hoogenboom, Gijs Lindeburg
Copy: Tom de Jong
Art: Bulder Producties
Music / sound design: Amplifeye
Grading: Bram Baas
Photo: Jaap Beyleveld, Remy Sapuletej