Medianauts

The moment before the moment | Commercial

That one moment, the moment that stays with you. The moment you’ve worked hard for, saved for, or trained endlessly to achieve. That one moment, when it feels like time stands still, as everything falls into place.

In this commercial, we capture exactly that moment – the 1 recognizable, spectacular second where it all comes together, representing the dedication and hard work that led up to it.

But that moment wouldn’t exist without the skilled professionals who work every day in Tricorp uniforms. They are the ones who ensure everything runs smoothly, preparing each detail to perfection, so that the big moment can happen.

Because for Tricorp, it’s not just about the final result; it’s about “the moments that come before”. The early mornings when the work begins, the steps taken to create something remarkable. At Tricorp, “the moment before the moment” is what truly matters.

And that’s what makes all the difference.

 

Approach:

With the concept “The Moment Before the Moment”, we didn’t just create a commercial; we developed an entire format. The structure, story, and visual elements have all been carefully aligned with the core values of Tricorp. The goal? To shift the focus from that single, big moment to the people and the hard work that lead up to it.

It’s a tribute to the dedication, preparation, and effort that make those moments possible, reflecting the true spirit of Tricorp.

It was an highly technical production with super-slowmotion, pyro and stunt. A production like no other!

Production team

Client: Tricorp

Executive Creative Director: Tom de Jong
Director: Arjen Schotel
Assistent Director: Robin Bruinsma
Executive Producer: Itai Verhoeckx
Producer: Isabelle van Ende
Production Manager: Dalila Morais
Production Manager: Martine Coehorst

1st AD: Fabian van der Hulst
2nd AD: Kenneth Okorly

DOP: Sjors Mosman
1st AC: Paco Kumar
Gaffer: Willem van Eerden
Gaffer: Bram van Woudenberg
Best Boy: Aaron Tschanz
Electrician: Derek Hennik
Electrician: Tim Schram
Electrician: Ciro Naastepad
VTR: Paul Mastora

Stylist: Esmee Croqué
Styling Assistant: Esmee Mastrigt
MUAH: Magdalena Kielb

Stunt Coordinator: Simon van Lammeren
Crane Grip: Jeroen de Haan

Pyro: vlammen.com
BTS: Bob Eijck
Catering: Banijay Studio
Studio Manager: Banijay Studio

Artist: Ray Fuego
Artist: Steven
Artist: Andrea Alvarez
Casting agency: Dynamic Casting
Casting Agency: Icasting

Voice over: Jonathan Joseph
Grading: Bram Baas
Editor: Dylan Connor Haigh
VFX: Timo Aaldriks
Sound & music: Sixfeethigh
Photo: Oakfield Media

Medianauts

AI at work | VOD series

Embark on a journey into the transformative realm of AI with our new 7 episode series hosted by renowned AI expert, Job van den Berg for BusinessWise. In each episode, we delve deep into the ever-evolving landscape of artificial intelligence, exploring everything from Predictive AI to Sora and Digital Twins. Join us as we unravel the mysteries of this groundbreaking technology and tackle pressing ethical dilemmas, from intellectual property concerns to sustainability issues. Get ready to have all your burning questions about the future of AI answered in this thought-provoking series.

 

Approach:

At Medianauts, we’ve delved deep into the realms of research, storytelling, and, of course, extensive AI utilization. Leveraging over six different AI systems, we’ve orchestrated a series that pushes the boundaries of innovation while maintaining a captivating narrative.

From the project’s inception, we’ve meticulously crafted a strong format tailored for the professional audience. Recognizing that AI isn’t inherently a visually engaging topic, we’ve employed creative strategies to make it accessible and compelling to viewers. Collaborating closely with DPG Media, we embarked on the daunting task of securing top-tier experts and organizations to contribute their insights and expertise. And we’re proud to say, we’ve exceeded expectations on that front.

🎨 Explore the boundless creativity of generative AI with MVRDV, the authority in architecture. (Valley, Het Depot, Markthallen)
📚 Dive into the intricacies of the EU AI Act, the world’s first AI legislation, with the expertise of Menno Weij and Kees Verhoeven.
👗 Be amazed by how AI tackles the fashion industry’s greatest challenge: waste! Featuring insights from Mitch van Deursen.
🌍 Join host Job van den Berg as we discover how AI can be a positive force for a greener world, with insights from Goudse Verzekeringen.
🔍 Return to the fundamentals of AI: data! Explore the power of data and how it can transform your business, with wisdom from Picnic’s Jelmer Borst.

Each episode promises to be an immersive journey into the multifaceted landscape of AI, blending cutting-edge technology with human expertise. “AI at Work” isn’t just a series; it’s a testament to the potential of AI to reshape industries and drive innovation forward. Join us as we unravel the mysteries, challenges, and triumphs of AI in the modern workplace.

 

Production team

Executive producer & developer: Tom de Jong
Concept: Medianauts
Production: Martine Coehorst
Director: Emiel Strzeszewski
Research & editorial: Anne-Merel van Kempen
Host: Job van den Berg
Camera operator: Emiel Strzeszewski
1st editor: Emiel Strzeszewski
2nd editor: Aron van Blooijs
Casting: Medianauts x DPG Media

Collaborators:
MVRDV, WAIR, Shoeby, Goudse Verzekeringen, MediaMonks, Picnic, BDO, Kees Verhoeven

Medianauts

Royal Theatre Carré | Brandfilm

In this film, 136 years of rich history is captured into one story, one moment that reverberates through time. Countless artists have left their indelible marks on this famed stage, while thousands upon thousands of visitors have each experienced their own distinct memories within this historic venue.

What makes The Royal Theater Carré truly extraordinary is the inherent uniqueness of every evening. It’s a distinctive experience for both the artists onstage and behind the scenes, as well as for each visitor in the audience, each one encountering the performance in their own way, yet collectively sharing an unforgettable moment. Carré its magic lies in the convergence of all its elements, creating something truly special. When everything aligns, the result is nothing short of magical.

 

Can you feel it?

Voel je dat?

An incredible journey

Creating this film has been an incredible journey, and we are immensely proud of the result. It involved four months of thorough research, archival collection, legal procedures, and extensive writing among various other challenges. Curating and organizing footage spanning 136 years of illustrious history has been nothing short of a dream. This endeavor represents Medianauts’ expertise in authentic storytelling. It demanded a profound level of trust from Carré and relied on the incredible expertise, patience, and intellect of our writers, researchers, and director.

We are deeply grateful to everyone involved, from the producer to the archive institutions and artists, for their invaluable contributions. Thank you! Please enjoy our film.

 

Medianauts

Coming soon

 

In development

We are currently writing/developing two long-form projects. Unfortunately, we can’t disclose more at the moment. But we will let you know as soon as we can!

 

In production

What if crypto became a legal tender? In El Salvador this became a reality. The country known for its gang-violence and one of the poorest countries in the world, took a huge gamble. In September 2021, The president, and crypto-fan, Nayib Bukele told the world that El Salvador would legalize crypto as a tender. How did it go? And does it work?

 

Commercial series

Je aandacht verdient aandacht | Documentary

Client: Cinetree

Concept:

In the first short documentary of the Cinetree Conversations series, ‘Your attention deserves attention’, Hanna Verboom and professor of neuropsychology Erik Scherder dive into the theme of screen time and attention. In our modern world, we are overwhelmed by visual stimuli through phones, laptops and other screens, all of which compete for our precious time and attention. Together they explore the challenges and discuss solutions for cultivating attention in a distracted world.

Wanna see the whole series? Check Cinetree and watch the short-documentary for free!

 

Approach:

Medianauts founder Tom de Jong wrote this short-documentary together with price-winning director Susanne Opstal. Pretty soon after our first contact with the Cinetree team we suggested to make a format/series instead of a one-time documentary. A format seemed to be a better answer to the briefing provided by the Cinetree team.

The challenge in this pretty hard editorial piece, was to find and identify the issue that would serve as the ‘core’ of the series and the first film. We identified “attention” as the core of the first film. Quickly we had to research and write the structure and soon after start the casting and production. Luckily for us we had an amazing team on our side who made this documentary possible!

 

Production team

Director: Susanne Opstal
Concept: Tom de Jong, Susanne Opstal
Production: Kimberly ten Tuijnte & Tom de Jong
DOP: Pieter Colombijn
Bestboy: Frits Schreefel
Production assistant: Martine Coehorst
Edit: Remco Hoogenboom (Reverzefilms)
Grading: Koert van der Ploeg
Mix/sound: Amplifeye
Location: Medianauts / Spijkerkade Studio’s
Talents: Ayne, Jounnesse, Sabbar
Presenter/experts: Hanna Verboom, Erik Scherder
PR/Communication: Cinetree

Commercial series

De vergeten Twentse Lente | commercials

Client: Johanna ter Steege, SENF
Campaign: De vergeten Twentse lente

Concept:

How do you make a commercial for one of our nations biggest upcoming play? Oh, forgot to mention: the previous play, Hanna van Hendrik, sold more than 100.000 tickets and we need to match those numbers and there is no cast or set yet.

Well… Let’s make the commercial exactly about that! How is Johanna ter Steege, the initiator and one of Holland’s biggest actresses, going to match Hanna van Hendrik? Let’s have the viewer have a sneak peek into the brain of Johanna and give them a tiny little taste of what is to expect at De Vergeten Twentse Lente

Wanna see the whole series? Check our Vimeo!

 

Approach:

Together with our good friend and amazing director Ruben Peeters we wrote the concept of the commercial series. How can we film 4 commercials in one day? Create a format structure that is entertaining yet efficient! Working with one of the best actresses of our country certainly improves our schedule as well. And so our team worked their asses off to make this happen.

 

Production team

Director: Ruben Peeters
Concept: Tom de Jong, Ruben Peeters
Production: Kimberly ten Tuijnte & Tom de Jong
DOP: Eric Zwiers
Sound: Jason Degraw
Gaffer: Wiegert de Vries
Bestboy: Gideon Post
Production assistant: Martine Coehorst
Edit: Kevin Ligtvoet
Grading: Bram Baas
Mix: Jason Degraw
Clothing: De grapjurk
Musical instruments: Artists on the road
Talents: Johanna ter Steege & Gerrit Egbertsen

Commercial

Sun Eclipse | Too hot!? | commercial

Client: Brandbros
Campaign: Sun Eclipse

Concept:

Too hot to work? Yes, it’s way too hot! It’s so hot that it is difficult to keep yourself sane. In this commercial we see the incredible Bert Hana trying to be professional for his business meeting. However, we see him hallucinating and sauna walls are surrounding him. However, there is a simple and cheap solution to this heat, Sun Eclipse!

 

Approach:

Together with the Brandbro’s we’ve pitched the initial idea and together with our trusted director Bram koopman, we’ve developed the idea into the video you get to see. We had a few big challenges! It’s international, that skips any dialogue. Therefore we need a good actor who can play the part, without saying a word. Next up, location! We didn’t just need a perfect location for film. We also needed to location to accommodate a fotoshoot. Which means perfect windows and a lot of them. Luckily we managed to find an amazing crew who brought the whole concept to another level.

 

Production team

Director: Bram Koopman
Concept: Tom de Jong, Bram Koopman, Brandbros
Production: Kimberly ten Tuijnte
DOP: Boje Ploeg
AC: Indy Hamid
Sound/mix: Amplifeye
Gaffer: Wiegert de Vries
Bestboy: Gideon Post
Bestboy: Abel Andel
Production assistant: Martine Coehorst
Runner: Eva Corstjes
Edit: Aron van Bloois
Grading: Bram Baas
Decor/art: PodiumWorks
Visagie: Head Affairs
Photo: Jean Haasbroek
Location: Grace Locations
Talents: Bert Hana, Elsemiek Hoevens
Talent Agency B&F Casting

Brandfilm / commercial

DPG media | Elke vrouw heeft haar eigen verhaal

Client: Margriet, Libelle, Flow, Flair, Nouveau, Tina
Campaign: Elke vrouw heeft haar eigen verhaal
Agency: DPG media / magazines

Concept:

Every woman has her own story, and that story is unique in its own ways. DPG tells those stories. Because those stories are worth telling. Wherever you come from, and whoever you are.

 

The women have their ‘voice’, but together they also form a single force. The video is about their lives, experiences, interests and what excites them, they are powerful, as young and as old as they are. Proud and standing for who they are, even though they are different, there are always similarities.

 

Approach:

Together with the fantastic Susanne Opstal, we’ve been able to find and tell the message DPG Media wanted to tell. This was an intimate collaboration with the creative executives of the marketing and magazine departments. Our producers where able to produce this video with strict deadlines and limited time. By being inventive and creative we were able to pull this production off with only one day of filming, 14 woman and 3 locations. Yes, you read that right, there were only 3 locations in total! Talk about the power of production and storytelling!

 

Production team

Director: Susanne Opstal
Concept: Tom de Jong, Susanne Opstal
Production: Kimberly ten Tuijnte & Tom de Jong
DOP: Stefan Jansen
Sound: Robin Kalsbeek
Gaffer: Wiegert de Vries
Bestboy: Pramesh Sewgobind
Production assistant: Martine Coehorst
Edit: Remco Hoogenboom
Copy: Maarten van Kempen
Grading: Bram Baas
VO: Roos de Kok
Music: Amplifeye
Photo & Runner: Merel Wissenburg

Multi media campaign

United Ukrainian Ballet company |

Client: SENF
Campaign: United Ukrainian Ballet Company

 

Concept:

The United Ukrainian Ballet Foundation, founded in the Netherlands, consists of more than 65 dancers from the national theaters of Kiev and Kharkov, among others, who have fled their country due to the war. Each dancer has his/her own story of how they reached safety to join the company. The dancers’ personal journeys and their homeland, and the urgency of the ongoing crisis, resonate powerfully with Giselle’s timeless themes of love, betrayal, death and grace. Alexei Ratmansky, one of the greatest choreographers of his generation and a native of Ukraine himself, will dedicate his time in the coming months to join the company and create his new interpretation of Giselle especially for the company.

 

Approach:

We’ve produced several assets for SENF. Including a international commercials (TVC), photo series and a few in-dept reportage.

 

Production team

Credits:
Concept: Tom de Jong
Director: Tom de Jong
Producer: Tom de Jong, Kimberly ten Tuijnte
DOP: Tijl Bluijs
Camera: Remco Hoogenboom
Photo: Harrison May
Production assistant: Martine Coehorst
Editor: Remco Hoogenboom

Commercial

ABN AMRO | The same ambition deserves the same podium

Client: ABN AMRO
Campaign: The same ambition, deserves the same podium.
Agency: DPG Media

Format:

Equality is in sports has not reached its full potential yet. In the case of Wheelchair tennis, it will only really gain momentum in terms of exposure and popularity if we no longer give wheelchair tennis players a “separate status”. That is precisely the strength of the ABN AMRO WTT. Because there, the able-bodied and disabled tennis players with the same ambition, get the same podium.

 

Approach:

We had some very strict productional deadlines and therefore our team had to dig deep into our productional and creative expertise to create & produce this concept, video, and photo-series. The message is important and had to be authentic, credible, and impactful. With the use of interviews and archive-footage we managed to tell the whole story. The incredible cinematography brought it all together.

 

Credits:
Concept: Tom de Jong, Bram Koopman, Astara Bakker
Director: Bram Koopman
Production: Tom de Jong
Jr Producer: Kimberly ten Tuijnte
DOP: Stefan Jansen
Focus pull: Michiel Plasmans
AC: Remco Hoogenboom
Sound: Robin Kalsbeek
Gaffer: Thijs Besteman
Bestboy: Ravi Breukers
Production assistant: Martine Coehorst
Editor: Aron van Blooijs
Grading: Bram Baas
Music: Amplifeye
Photo: Mark Engelen

Commercials

Videoland | UEFA

Client: RTL | Videoland
Campaign: UEFA Champions League

Concept:

Being able to watch the UEFA Champions League live from anywhere. Ain’t that a dream come true!? Well that’s possible now! But sometimes you can ask yourself if it’s the right time and place to watch your most exciting game… In this commercial series we see 3 main characters being just a tiny bit too focused on the game and not their surroundings…

 

Approach:

With an extremely tight deadline, time wasn’t our side. Our production team moved mountains to find the right crew, locations, props and amazing (funny) cast. They pulled it off in 2 film-days, 3 locations and different crew compositions. Fast productions are the most fun when everything and everyone come together to make the magic happen!

 

Production team

Director: Tom de Jong, Bart Mijnen
Concept: Tom de Jong
Production: Kimberly ten Tuijnte & Ilse Trang
DOP: Eric Zwiers
Sound: Robin Kalsbeek, Joris Prakken
Gaffer: Tjeerd Melchers, Thijs Besteman
Production assistant: Kimberly ten Tuijnte
Edit: Remco Hogenboom
Grading: Reverzefilms
VO: via RTL

Commercial

Trees for All | Green Friday

Client: Trees for All
Campaign: Maak van Black Friday, Green Friday!

Concept:

On Green Friday Trees for all makes a statement against Black Friday: the day with the most extreme discounts and deals of the year. Black Friday greatly encourages impulsive buying and overconsumption in a world where we should actually buy and consume less.

Trees for All believes that Black Friday can and must be done differently. That’s why they introduced Green Friday! On Green Friday Trees for All encourages businesses and consumers to invest in a green planet, instead participating in Black Friday. How? By buying and selling sustainable and second-hand products. By repairing or recycling items. And by giving something back to the earth: planting trees in the Green Friday Forest!

 

Approach:

First time working with a very special client. Trees for All has been our CO2-compensation partner from the very beginning! Together we looked at the possibilities and goal for this video-campaign. Medianauts had the opportunity to write and produce the concept and worked closely with the creative and marketing team of Trees for All. Deciding on tone-of-voice, design and so much more. We love a good message and are very happy with the result!

 

Production team

Director: Tom de Jong
Concept: Tom de Jong, Elaine Fleur, Annelotte Matser
Production: Kimberly ten Tuijnte & Tom de Jong
Camera: Remco Hoogenboom
Sound: Remco Hoogenboom
Graphics: Gevorg Vardanyan
Edit: Reverze Films
Copy: Tom de Jong, Trees for All
VO: Marvin Dee
Talent: Sanne Vogel
Photo: Gabby Louwhof

Commercial

Albert Heijn | Beter eten

Client: Albert Heijn
Campaign: Beter eten
Agency: DPG media

Format:

Food for thought: you can’t tell everything, even if you want your viewers to know all there is to know. In this case we wanted to tell the viewer stories about sustainability. By focusing on the smallest part of the chain, we were able to tell at least 1 story in its whole capacity. The tiny stories about sunlight or morning mist are used as a metaphor, enabling us to tell the story about sustainable farming.

To make this concept into a recognizable and repeatable format, we’ve added format-elements and created a video-structure that can be placed on all future topics.

 

Approach:

We’ve been asked to create a format for a multi episode, (possible) multi seasonal video & photo campaign. We’ve first decided, together with the DPG creative team, what the practical and creative options were. Together we developed a pitch-deck, including a first script. We found and created the right tone, vibe, cinematography, and copy, that first the Albert Heijn brand. By emphasizing the natural elements and reducing too much factual information, we were able to produce this successful series.

 

Production team

Credits:
Concept: Huub Haarhuis & Tom de Jong
Director: Bram Koopman
Head of production: Ellis Clay
DOP: Stefan Jansen
Sound: Robin Kalsbeek
Gaffer: Wiegert de Vries
Production assistant: Kimberly ten Tuijnte
Edit: Remco Hoogenboom, Gijs Lindeburg
Copy: Tom de Jong
Art: Bulder Producties
Music / sound design: Amplifeye
Grading: Bram Baas
Photo: Jaap Beyleveld, Remy Sapuletej

Mini documentary series

Tempur | The deep sleep effect

Client: Tempur
Campaign: Het diepe slaap effect
Agency: GroupM | DPG media

 

Format:

Everybody loves a good night of sleep. You wake up and you feel energized and ready for another day. In this mini documentary series, we investigated how to get that necessary deep sleep and we answered questions such as: What effect does it have on your body to feel ‘weightless’. How do you stop tossing and turning, therefore sleep bad? “het diepe slaap effect” is an infotainment format series with a scientific character. Showing the ‘thought leadership’ of Tempur while entertaining and informing the viewer.

 

Approach:

This was a typical high-research, high-casting project. In order to develop this format, we needed to know a lot about sleeping, sleeping behavior and sleeping disorders. With this information we’ve deducted the “must-tell” parts and together with the tight productional frames, were able create the format.

 

Production team

Credits:
Concept: Tom de Jong + Astara Bakker
Director: Duco Coops
Producer: Ellis Clay
Research: Diana Hommes, Tom de Jong
Production assistant: Martine Coehorst
Editor: Aron van Blooijs
Host: Sander de Kramer