ABN AMRO | Same Game. Same Stage. Same Respect.
This isn’t just about tennis. It’s about breaking barriers. About showing that true equality in sports means no divisions, no exceptions—just athletes competing at the highest level.
At the ABN AMRO World Tennis Tournament, wheelchair and able-bodied players don’t play in separate worlds. They share the same court, the same ambition, and the same spotlight.
Because real progress doesn’t happen by making space on the sidelines. It happens when everyone plays on the same stage.
This is what we do. Stories that push boundaries, challenge perceptions, and make people see differently. Not just another sports video, but a statement—crafted with precision, emotion, and a vision that reaches far beyond the court.
Recognized internationally, this production is more than just high-end cinematography. It’s a testament to how powerful storytelling can shift perspectives—and why Medianauts is leading the way in content that truly matters.
Approach
With immovable deadlines, we knew there was no room for error. Every aspect of this production—from concept development to final delivery—had to be executed with speed, precision, and creativity. Our team tapped into its deep expertise to not just meet the deadline, but to craft a campaign that delivers real impact for a stage, online & broadcast.
For this project, authenticity was non-negotiable. The message had to feel genuine, credible, and compelling to the audience. Through a sharp editorial approach, we combined exclusive interviews with meticulously curated archive footage, ensuring the storytelling was cohesive and emotionally resonant.
But great storytelling is nothing without world-class execution. Our cinematography elevated the narrative, creating a visually powerful, premium production that stands out—whether on broadcast, digital, or social platforms.
Production team
Concept: Tom de Jong, Bram Koopman, Astara Bakker
Director: Bram Koopman
Production: Tom de Jong
Jr Producer: Kimberly ten Tuijnte
DOP: Stefan Jansen
Focus pull: Michiel Plasmans
AC: Remco Hoogenboom
Sound: Robin Kalsbeek
Gaffer: Thijs Besteman
Bestboy: Ravi Breukers
Production assistant: Martine Coehorst
Editor: Aron van Blooijs
Grading: Bram Baas
Music: Amplifeye
Photo: Mark Engelen
