AI AT WORK | Series

Artificial Intelligence isn’t the future—it’s already transforming the way we work, create, and innovate. At Medianauts, we don’t just follow these developments—we help shape them. That’s why we developed and wrote the format for AI at Work, a 7-episode series for BusinessWise, designed to explore the real-world impact of AI across industries.

From an AI-driven campaign for the world’s biggest artist, The Weeknd, to cutting-edge applications at MVRDV, we uncover how AI is revolutionizing everything from architecture to entertainment. The series dives into sustainable innovations, creative automation, ethical dilemmas, and the complex role of AI in business—all with a sharp, forward-thinking approach.

At Medianauts, AI isn’t just a topic we cover—it’s part of how we work. We actively explore AI-driven storytelling, production tools, and creative applications to stay ahead of the curve. With AI at Work, we bring that expertise into a format that doesn’t just inform—it challenges, inspires, and sets the stage for what’s next.

Approach

AI is transforming industries, but explaining how it works—without losing an audience in jargon—is a challenge. For AI at Work, we developed a clear and structured format tailored for professionals, ensuring that complex AI topics became engaging, accessible, and relevant.

One of the biggest challenges? AI isn’t naturally a visually compelling subject. To overcome this, we crafted a story-driven approach—blending expert insights, real-world case studies, and creative storytelling techniques to make AI tangible and relatable.

Working closely with DPG Media, we secured top-tier industry leaders and organizations, ensuring that every episode was backed by real expertise. From architecture and legislation to fashion, sustainability, and data science, we explored AI’s impact in sectors where innovation is happening right now.

Beyond just covering AI, we actively integrated it into our own workflow, leveraging over six different AI systems throughout research and production. AI at Work isn’t just a documentary series; it’s a testament to how Medianauts pushes creative and technological boundaries to shape the future of storytelling.

Production team

Client: DPG BusinessWise
Executive producer & developer: Tom de Jong
Concept: Medianauts
Production: Martine Coehorst
Director: Emiel Strzeszewski
Research & editorial: Anne-Merel van Kempen
Host: Job van den Berg
Camera operator: Emiel Strzeszewski
1st editor: Emiel Strzeszewski
2nd editor: Aron van Blooijs
Casting: Medianauts x DPG Media

Collaborators:
MVRDV, WAIR, Shoeby, Goudse Verzekeringen, MediaMonks, Picnic, BDO, Kees Verhoeven