Some moments just aren’t meant for football—no matter how much you love the game.
For Videoland & UEFA, we developed a concept that plays with that idea: just because you can watch the UEFA Champions League anytime, anywhere… doesn’t mean you should.
This turned into a three-part commercial series, each bringing a different perspective—sometimes charming, sometimes uncomfortable, always recognizable. The humor is sharp, the timing precise, and the message crystal clear.
A simple idea, executed in a way that sticks—because the best concepts don’t need overcomplication, just the right execution.
Approach
At Medianauts, everything starts with a strong concept. For Videoland & UEFA, we developed the winning idea: just because you can watch the UEFA Champions League anytime, anywhere… doesn’t mean you should.
This campaign had to be efficient, sharp, and engaging. With an extremely tight deadline, pre-production was key. Using our in-house casting and strong network of comedians, we secured the perfect talent to bring the concept to life. Three locations, three major moves, and a split crew approach ensured we maximized every minute on set.
Over the course of two streamlined shoot days, every element—from location logistics to comedic timing—was executed with precision. The campaign was then distributed across online platforms and directly on Videoland, ensuring high visibility among UEFA Champions League viewers—a highly engaged audience. The result? Performance well above benchmarks, delivering strong engagement, increased brand visibility, and measurable success.
